Bravo, Big Y

I’m excited to see this new BIGY2GO grocery shopping program. It’s not at a store near me yet, but I hope the idea catches on and other stores start to do it.

The basic idea is this: For a flat rate of $10, Big Y will shop for groceries for you. Four hours later you can go pick up your groceries at the store.

This concept appeals to me on so many levels. First of all, I’m online all the time and happen to love online shopping. Think of it this way. If I research a recipe online, I can order ingredients right then and there. I don’t have to print out the recipe and take it to the store with me. That’s awesome.

Second of all, I have so little time these days to enjoy life outside of work. Chores like grocery shopping can sometimes fill up a whole night for me. $10 isn’t all that much to me these days if it means I can save time.

The downside is that Big Y is so much more expensive than Stop & Shop. I generally prefer going to Stop & Shop, too. And, of course, the program is not available – just yet – at a Big Y near me.

I applaud a relatively small family-owned chain like Big Y taking a chance with this forward-thinking idea, because it shows that they’re willing to try new things and that they are keeping their customers in mind. Now if they could just come down on their prices, we’d all be much happier.

6 Comments

  • By Britt, April 10, 2008 @ 5:10 pm

    Stop N Shop has a delivery program, but sadly, not in Holyoke (last I checked). I think it might save someone like me, an impulse buyer, from spending too much too.

  • By kristen, April 10, 2008 @ 5:34 pm

    Yeah, Peapod isn’t in Holyoke yet. A good point is made in the article about Peapod.

    “It’s like waiting around for the cable guy,” D’Amour said.

    I kind of like taking the delivery part out of it and just offering the shop-online-and-pick-it-up-later part.

  • By Matthew Larsen, April 11, 2008 @ 12:44 pm

    Are you able to save your shopping list online and just return to it next time you need to order? If so, that’s awesome.

  • By Jen Boyle, April 14, 2008 @ 1:06 pm

    I don’t know. Maybe I’m cynical, but I’m convinced they will pick out the least fresh vegetables, meats and dairy, just to reduce their stock. I can’t imagine letting somebody else pick out my produce.

    Additionally, I do make up my grocery list from the Big Y online flyer, and it doesn’t seem to be comprehensive. I usually end up finding a few items at the store that were on sale that weren’t in the flyer. Also meats that are reduced because they have been sitting there a while. This is basically how I buy all of my chicken.

    Also, $10 seems really steep to me. Especially if I can’t use coupons or coins, which it doesn’t say if you can or not, but I don’t see how you could.

    Maybe I’m just too cheap for something like this. I’m in a crochety old person demographic now.

  • By kristen, April 16, 2008 @ 9:14 am

    You make some good points jen boyle. Although I think I would end up saving the ten dollars, because I wouldn’t be buying random shit impulsively, like I often do.

    I would think that I could use the service for non perishable items and other times when i want to pick out my meat (hehe) I can just go to the store.

  • By Jen Boyle, April 17, 2008 @ 12:04 pm

    I can identify. I have found myself scarfing down a Big Y muffin in the car on the drive home more times than I would care to admit.

    Revolting.

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